29 June 2007

The target demo: We are not it; a reminder

Portland is a city of the young; that's one of its charms. We boomers have been so dominant, demographically, for so long, that any indication that we're no longer in the lead brings us -- me, at least -- up short. Case in point: the current Willamette Week's annual Outdoors Guide leads off with a short feature called "These Forests Ain't Virgin Anymore: A Guide to Doing It in the Backcountry." The tone is earnest and helpful: Watch out for poison ivy, poison oak, and fire ants. Check. Don't get caught. Right. Don't, in the course of your passion, suffocate any baby opossums or commit other permanent damage to the environment. Gotcha. "Happy trails, you perverts," ends the article, which gives me hope that it was intended as a tongue-in-cheek, so to speak, piece.

1 comment:

Terry said...

It is painful, isn't it? — those reminders that we are not still the coolest kids in town? If we were the target demo the article would have mentioned how difficult it is to get up off the ground, once you've gotten down. (as it were) ...sigh...