29 June 2007
The target demo: We are not it; a reminder
Portland is a city of the young; that's one of its charms. We boomers have been so dominant, demographically, for so long, that any indication that we're no longer in the lead brings us -- me, at least -- up short. Case in point: the current Willamette Week's annual Outdoors Guide leads off with a short feature called "These Forests Ain't Virgin Anymore: A Guide to Doing It in the Backcountry." The tone is earnest and helpful: Watch out for poison ivy, poison oak, and fire ants. Check. Don't get caught. Right. Don't, in the course of your passion, suffocate any baby opossums or commit other permanent damage to the environment. Gotcha. "Happy trails, you perverts," ends the article, which gives me hope that it was intended as a tongue-in-cheek, so to speak, piece.